Mission-critical communications & technology provider
Design the marketing launch of the public safety software suite to showcase technology while appealing to a varied user base.
In public safety technology, this company offered a unique, end-to-end solution. Design's goal was to elevate this industry-leading software, creating an interactive, user-centric experience that showcases advanced technology and connects with a broad group of users across the public safety workflow. It was important to balance this complex information design activity delicately with the overarching aesthetic goals of the launch to arrive at the premium look and feel of the final concepts.
Targeting procurement specialists and diverse day-to-day users, we aimed to reveal the suite's unique advantages and align them with the specific demands of these varied roles. The objective was clear: demonstrate the real-life impact and personal relevance of the technology.
Collaborating across disciplines, we delved into a wealth of content, mapping out the intricate relationship between technology benefits and user groups. The journey was marked by challenges in content volume and complexity, leading to an iterative process of refinement and simplification.
Incorporating real user photos was a game-changer. The perspective shifted from technical features to human experiences, simplifying complexity into relatable stories.
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The breakthrough came with a decision that reshaped our entire approach: integrating real user photos from a marketing campaign into the design. This wasn't just about adding faces to technology; it was about creating a narrative. Each photo became a portal, inviting users into a story where they could see themselves.
This unexpected layer of interaction simplified the journey, transforming a maze of information into a human learning experience. Users could now navigate through the lifecycle phases, each click bringing them closer to understanding how the technology resonates with their daily challenges.
CommandCentral's design not only influenced Motorola Solutions' creative direction but also marked the debut of the company's dark-mode designs, symbolizing premium offerings. This rebranding effort was pivotal in earning a spot on Fast Company’s Most Innovative Companies list in 2022, with a significant surge in technology suite orders.
As a pioneering project, we needed to navigate through high expectations and diverse senior leadership viewpoints, a testament to the power of design in unifying and guiding complex decision-making processes. The successful launch of CommandCentral set a precedent, guiding the design of subsequent core pillars and showcasing the adaptability of our approach.
This project highlighted the transformative impact of user insights in design. The simple yet profound slogan "Save clicks. Save seconds. Save lives." became our design mantra, guiding us in our commitment to ethical and empathetic design. By bridging technology with real human stories, we not only simplified the user experience but also created a journey that resonates with each user's role and responsibility.
